Marketing

Advances in Business Marketing and Purchasing Vol. 7 : Case Studies for Industrial and Business Marketing

Romancing the Market

Martha Odum Watercolors

Marketing Research That Pays Off : Case Histories of Marketing Research Leading to Success in the Marketplace

The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company

Consumer Psychology for Marketing

Marketing Communications : Principles and Practice

International Marketing and Purchasing

Environmental Life Cycle Analysis

The Laws of Choice

Recent Advances in Tourism Marketing Research

Relationship Marketing

Social Marketing : Theoretical and Practical Perspectives

Do Not Disturb : Hotel Graphics and Branding

Marketing Budgeting (RLE Marketing) : A Political and Organisational Model

Advertising for Account Holders (RLE Marketing)

Marketing to the Affluent

Training Exercises for Improving Sensemaking Skills with Solutions

Budgets and Markets : A Study of the Budgeting of European Films

Advances in International Marketing

Marketing and the Common Good : Essays from Notre Dame on Societal Impact

Marketing Organisation (RLE Marketing)

Jazz Sells: Music, Marketing, and Meaning

Successful Product Management

Discrete Choice Experiments in Marketing : Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement

Foundations of International Marketing

Hong Kong Management Cases in Marketing

Advances in International Marketing

Symbol

Innovation in Marketing