Discrete Choice Experiments in Marketing : Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement

ISBN
9783790810455
$54.99
Author Zwerina, Klaus
Format Paperback
Details
  • 9.3" x 6.1" x 0.2"
  • Active Record
  • Individual Title
  • Books
  • 1 vol.
  • 1997
  • xiii, 173
  • Yes
  • Print
  • HF4999.2-6182