Foundations of International Marketing

ISBN

9781861521644

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$51.95

Author	Beaton, Harold
Format	Paperback
Details	Dimensions:9.5" x 7.2" x 0.7" Status:Active Record Product Type:Individual Title Product Format:Books Edition Information:New Edition Copyright Year:1998 Number of Pages:320 Illustrated:Yes Media Class:Print Carton Qty:1

Foundations of International Marketing is a student-orientated text that looks at international marketing from a business perspective. The book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services.