Marketing

Business to Business Marketing Management : A Global Perspective

International Exhibitions and Urbanism : The Zaragoza Expo 2008 Project

Asset Maintenance Engineering Methodologies

Qualitative Consumer Research

The Disappearing Product : Marketing and Markets in the Creative Industries

Product Design and the Supply Chain : Competing Through Design

Marketing and Managing Tourism Destinations

Customer Engagement Marketing

Celebrity, Convergence and Transformation

Product Sustainability Information : State of Play and Way Forward

Business to Business Marketing Management : A Global Perspective

Life Cycle Costing for Engineers

Building Brand Experiences : A Practical Guide to Retaining Brand Relevance

Co-Creation, Innovation and New Service Development : The Case of Videogames Industry

Marketing and Logistics Led Organizations : Creating and Operating Customer Focussed Supply Networks

The Marketing Complex : Why Modern Marketers Need to Manage Multiplicity

Innovation in Marketing

CIM Coursebook: Delivering Customer Value Through Marketing

Landscape and Branding : The Promotion and Production of Place

Innovative B2B Marketing : New Models, Processes and Theory

Handbook of Marketing Analytics : Methods and Applications in Marketing Management, Public Policy, and Litigation Support

Essentials of Marketing Management

The Attention Merchants : The Epic Scramble to Get Inside Our Heads

The Native Advertising Advantage: Build Authentic Content That Revolutionizes Digital Marketing and Drives Revenue Growth

Internal Marketing : The Tools and Concepts for Change

Marketing and Supply Chain Management : A Systemic Approach

Value-Ology : Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions

Marketing in the Boardroom : Winning the Hearts and Minds of the Board

Gender, Design and Marketing : How Gender Drives Our Perception of Design and Marketing

Influencer Marketing