The Sustainable Corporation

Corporate sustainability, now mostly known as CSR (Corporate Social Responsibility), has presented a challenge for corporations and managers since its introduction. This dissertation explains what, why and how to succeed when an organization wants to "go green". We must accept that a company or an organization can do good and do well at the same time. And when environmental or social efforts fail to generate profits, its because profits were the true or only objective - not doing good. But a benign purpose and a truly felt management commitment to this can and will create increased profits! Excellence in business management has always required something extraordinary, yet this is often forgotten in the daily work. Though obviously an early work in CSR, this book is important because it reminds us that a corporations search for ways to demonstrate social responsibility must start at the top as a genuine wish to make a difference. Then, and only then, should we move on to spread sheets and certificates. The book presents a combination of classic management theory, concept development and case studies, and is relevant for both managers and researchers - as well as other enthusiast