The Paradox of Points : Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

ISBN
9783658095420
$54.99
Author Köcher, Sören
Format Paperback
Details
  • Active Record
  • Individual Title
  • 1 vol.
  • 2015
  • xix, 163
  • Yes
  • HF4999.2-6182