Determinants of Private Label Attitude : Predicting Consumers' Brand Preferences Using Psychographics

ISBN
9783658086718
$79.99
Author Weiß, Stefanie
Format Paperback
Details
  • Active Record
  • Individual Title
  • 1 vol.
  • 2015
  • xv, 143
  • Yes
  • HF4999.2-6182