Shopper Behavior at the Point of Purchase : Drivers of in-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice

ISBN
9783631674949
$53.50
Author Schmidt, Toni
Format Trade Cloth
Details
  • 8.5" x 6.0" x 0.5"
  • Active Record
  • Individual Title
  • 1 vol.
  • New Edition
  • 2016
  • 120
  • Yes
  • 18
  • 1
  • HF5415.335.S36 2016