Ethical Entrepreneurship

Hard on the heels of the worst economic debacle in a century, economists are predicting yet another crisis. What can you do? Larry OBrien, former Ottawa mayor and founder and CEO of a multi-million dollar international high-tech company, has some sage but practical advice: take control of your destiny and create your own successful business. Everything you need to know: * how to build the passion to succeed * how to choose the right business for you * how to make good choices * how to build the business * how to hire * when to say "no" * lessons learned along the way Simple? Sure. But not easy. Like true wisdom, success is a lifetime commitment. Why ethical? Simple. Ethical works. And not just for the short-term but for the long term. And not just in your business. In life. I Said it Was Simple; I Never Said it Was Easy is not just another business book. Its a blueprint for a new business paradigm: entrepreneurship as an agent of positive social change.