Being Frank: the Inspiring Story of Frank D'Angelo

Frank D'Angelo is an intrepid entrepreneur, singer, restaurateur, and the James Bond of the beverage world. At least one of his products can be found in almost every convenience store under the brands D'Angelo or Arizona, and he has raised thousands of dollars for charities through his music. Born to Sicilian parents in Toronto, Frank nurtured his keen business sense as a boy by buying and consolidating paper routes, and then contracting them out. He flipped his first house at age twenty. Six years later, he mortgaged his house to buy $150,000 worth of apple juice, which he used to start a multi-million dollar business empire from his truck. Frank appears in lots of his TV commercials, in various incarnations, and his inimitable "Eye-talian" style is arguably as famous as his drinks. You need only mention the catchphrase, "I Cheetah all the time," and the infamous Ben Johnson Cheetah energy drink commercial springs to mind. Frank D'Angelo doesn't just push the envelope--he pushes the entire post office; and in so doing, revolutionizes the very idea of merchandising.