Exploring Marketing : A Creative Learning Approach

Exploring Marketing: A Creative Learning Approach is a tried and tested knowledge-based program that solidly reinforces the basic principles and concepts of marketing. Used as a stand-alone program, or as a supplement to a Principles of Marketing textbook, the Creative Learning Approach leads you from simple to complex ideas in a gradual fashion. Before long, you will feel comfortable and confident with marketing terms and concepts. Accompanying this workbook is a CD-ROM with robust enrichment materials to enhance your learning. These include a glossary of 200 terms, Power Point slides with cases and solutions as well as audio reinforcement, interactive quizzes, and a final exam.