The Smart Entrepreneur : How to Build for a Successful Business

More people than ever are becoming entrepreneurs, but the perils of starting your own business are well-documented. The Smart Entrepreneur teaches you how to avoid these pitfalls and make your business a success by following a series of practical and easy-to-understand steps The Smart Entrepreneur uses a combination of both mainstream business experiences and state-of-the-art academic research, distilled into an accessible reference book specifically targeted at those interested in business start-ups. Designed to appeal to everyone, from business students looking to commercialize a business idea to managers looking to inspire entrepreneurial thinking in their teams.