The Creative Sales Person : Ingeninus Thinking to Generate 21st Century Sales

The new selling environment of the 21st century demands innovation and creativity. Competition is keener, the pace is more rapid, and customers are better informed and have more choices than ever before. The salesperson who takes a creative approach to selling will have the advantage. Asserting that everyone has potential to be creative, this book offers research, insights, and examples that show how even those who doubt their ability can tap into their creative cores. It demonstrates strategies and techniques that will foster innovation in all individuals, as well as their teams and organizations. Going beyond the typical focus on sales tactics, this resource advocates a creative path to sales excellence.