The Internet for Managers

The initial reluctance of many companies to engage in e-commerce is changing fast. This guide for managers acknowledges the adage that in five years time there will be only two types of company, those on the Internet and those that have ceased trading. As such, the author covers the following areas: joining the Net; constructing websites; electronic trading; marketing online; Intranets and teleworking; technical issues; security problems; language difficulties; legal implications; the government's attitude; partnerships and strategic alliances.