Promoting Fashion

Fashion promotion and marketing communications is a fast-moving and challenging environment. Promoting Fashion puts the consumer first: only with an understanding of your customer can you choose wisely from the vast range of promotional tools available. This book is an invaluable guide for fashion students and professionals, covering advertising campaigns, traditional and onli communicating the brand messa PR; social media; online and offline fashion retail; personal selling; direct marketing; fashion shows; sales promotion and more. Detailed exploration of digital promotional tools, from SEO to m-commerce, Interview with leading professionals reveal how theory relates to practice in today's retail world, Illustrated throughout with noteworthy campaigns in all form of media Book jacket.