The Fashion Switch : The New Rules of the Fashion Business

HOW CAN YOU REMAIN VISIBLE, CREDIBLE AND GROW YOUR FASHION BUSINESS IN THE COMPETITIVE AND FAST MOVING DIGITAL ERA? Independent owner-led fashion businesses face unique challenges. They are competing with big brands with unlimited budgets while simultaneously losing market share to agile, digital-savvy newcomers. Without creative and strategic clarity, you could lose the business you have worked so hard to build. Read The Fashion Switch to discover a proven five-step method that will enable you to: * Strengthen your unique brand story to powerfully convey your brand's value quickly and easily * Create consistent distinct visual guidelines that take your brand to a new level * Stay ahead of fast-moving market changes and innovate to remain relevant * Engage and nurture customers to build an army of brand fans to grow your business * Gain full control of your finances and business strategy * Unlock the potential of your business and seize the opportunities of the new digital era of fashion