Global Sustainability : 21 Leading CEOs Show How to Do Well by Doing Good

Smart business leaders care about Sustainability. It_s not just good PR_it_s good business, and a growing number of leading CEOs are embracing it. Mark Lefko_s Global Sustainability examines this vital subject from the perspective of today_s most influential business leaders. Global Sustainability means ensuring that everyone on Earth has what they need to survive and thrive. But in order for this to be feasible_and sustainable_businesses need to be able to turn a profit. Lefko shares profound insights gleaned from his one-on-one interviews with business leaders of all stripes, from the CEOs of Global Multinationals, Fortune 50 giants to visionaries leading plucky startups.Learn from these CEOs and others: Sir Richard Branson-Virgin Group, Paul Polman-Unilever, Ann Sherry-Carnival Australia, Feike Sijbesma-DSM, David MacLennan-Cargill, Marc Benioff-Salesforce. In exclusive interviews, these 21 leading CEOs explain: How the Global Sustainability movement is shaping the growth of the most profitable companies around the world How your company can participate fully in this movement_and profit from your participation How your guiding ethical principles shape your company_s identity _ and why they_re vital to your survival Global Sustainability is about more than just doing good; it_s about doing well by doing good.