Regulatory Fit and Persuasion Through Advocacy Messages and Narratives

ISBN
9781608768875
$43.00
A title that lays the groundwork by describing regulatory fit with prevention focus and promotion focus, how regulatory fit is operationally defined, and how it can affects judgements through feelings-as-information, metacognitive, and other processes.
Format Paperback
Details
  • Active Record
  • Individual Title
  • 2010
  • 46
  • Yes
  • BF637.P4V38 2010