Dead Ahead : The Web Dilemma and the New Rules of Business

This business strategy guide defines and helps resolve the key challenges that all companies face as the Web becomes an integral part of doing business. Chapters detail ways to understand and facilitate consumer behaviour on the Web; create and adopt a Web game plan that fits business needs and markets; resolve leadership, organization and budgetary issues for Web strategies; gauge competition and tailor Web business to the market; build or re-establish a brand on the Web; invest in the necessary technology to succeed; and internationalize presence on the Web.