Public Relations in Health Care : A Guide for Professionals

ISBN

9781556481437

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$91.50

Author	Lewton, Kathleen Larey
Format	Paperback
Details	Dimensions:11.1" x 8.6" x 0.6" Status:Active Record Product Type:Individual Title Product Format:Books Edition Information:Revised Copyright Year:1995 Number of Pages:288 Illustrated:Yes Series Volume Number:66 Media Class:Print Carton Qty:20 LC Classification Number:RA965.5.L49 1995

This comprehensive guide to everything you need to know about PR provides a theoretical overview and practical advice for PR professionals new to health care and new ideas and insights for veterans. The authors explain how the PR function can contribute to the success of the contemporary health care organization.