Unlocking the Customer Value Chain : How Decoupling Drives Consumer Disruption

Among the insights revealed in Thales Teixeira's groundbreaking book: Decoupling is the act of breaking apart the links between how a customer discovers, evaluates, chooses, buys, and uses products and services. There is a "recipe" that digital startups use to disrupt old business models and recombine the pieces to create new ones. Startups do not disrupt existing markets-customers do. Customers, in effect, pay businesses with their money, time, and effort. These determine whether consumers will change their behavior or not. Most disruption in the marketplace occurs not because of new innovations in technology but as the result of new business models. As an incumbent business, you can't innovate yourself out of a digital disruption threat. Innovation by itself is not the answer. Unlocking the Customer Value Chain shows startups how they can engineer disruption-and shows incumbent companies how they can counter such threats. Book jacket.