Before You Know It : The Unconscious Reasons We Do What We Do

Dr. John Bargh and his ACME laboratory have been investigating the unconscious mind for more than three decades, and he has become the world's leading expert on the hidden processes that guide our behavior in race relations, parenting, businesses, shopping, addictions, and more. You can use the many insights gained by this research to understand the decisions you make-like who you date, what you buy, how you perform on tests and at interviews-and you can apply his useful tips and suggestions to remember items on your to-do list, shop smarter, and sleep better. Along the way, you'll gain a deeper understanding of your own human nature and discover: How getting a flu shot can affect your attitude toward immigration, How holding a warm cup of coffee will make you friendly and open to others; iced coffee will have the opposite effect, Why being afraid makes you more conservative and feeling safe makes you feel more liberal, What simple trick empathetic people use to make the best impression, With infectious enthusiasm and engaging anecdotes, Dr. Bargh reveals what science has now discovered about the pervasive influence of the unconscious mind, a fascinating realm beyond the reach of your conscious awareness that holds the key to new ways of thinking, feeling, and behaving. Book jacket.