The Changing MO of the CMO : How the Convergence of Brand and Reputation Is Affecting Marketers

ISBN
9781409423157
$67.95
Author Sachs, MaryLee
Format Trade Cloth
Details
  • 9.6" x 7.0" x 0.6"
  • Active Record
  • Individual Title
  • 2011
  • 120
  • Yes
  • 24
  • HF5415.1255.S23 2011