Loose-Leaf for Entrepreneurship: the Art, Science, and Process for Success

Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture: 1) The Art of turning an entrepreneurial venture into a success. 2) The Science of practice as the heart of starting and running a successful entrepreneurial venture. 3) The Process that ties these two areas together into a coherent and organized business. With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world.