Entrepreneurial Journalism : How to Go It Alone and Launch Your Dream Digital Project

ISBN
9781138190368
Author Marsden, Paul
Format Paperback
Details
  • 9.2" x 6.1" x 0.6"
  • Active Record
  • Individual Title
  • 2017
  • 184
  • Yes
  • 1
  • PN4784.M34M34 2017
Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: - advice on launching digital start-ups; - how to use key analytics to track and focus readership; - engaging with mobile journalism by utilising smartphone and app technology; - developing revenue streams that can make digital journalism sustainable; - legal and ethical dilemmas faced in a modern newsroom; - the challenges of producing news for mobile readers. The book features leading figures from the BBC, Google and the Guardian , as well as some of Britain's best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.