Mind Men : How Neuromarketing Advances Are Transforming Advertising

ISBN

9781118639504

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$30.00

'Mind Men' details ways in which consumer neuroscience knowledge is translated into creative concepts and advertising practices to achieve commercial messages that are more appealing to the subconscious and therefore more effective.

More Information

Author	Pradeep, A. K.
Format	Trade Cloth
Details	Dimensions:10.1" x 8.3" x 2.0" Status:Active Record Product Type:Individual Title Copyright Year:2013 Number of Pages:256 Illustrated:Yes LC Classification Number:HF5822