Social Networks and Their Economics : Influencing Consumer Choice

ISBN

9781118457658

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$94.75

Author	Birke, Daniel
Format	Trade Cloth
Details	Dimensions:9.4" x 6.3" x 0.6" Status:Active Record Product Type:Individual Title Copyright Year:2013 Number of Pages:216 Illustrated:Yes Carton Qty:28 LC Classification Number:HM741.B57 2013

Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume.