Pop-Up Business for Dummies

Whether you?re just starting out and want to test theviability of your business, or you?re an established businesslooking to expand your reach, pop-ups offer an exciting andflexible opportunity. They?re a great way to try new businessideas, experiment with a new product, location or market, gainexposure, and learn about your customers - all with limited riskand financial outlay. Inside Pop-Up Business For Dummies , you?llfind: Planning your pop-up venture - whether it?s a shop,studio, gallery, or community hub. Finding the right space for you. Negotiating with the landlord and sorting out thelegalities. Fixing up and fitting out your space on a budget. Pulling in the punters - advertising and marketing yourpop-up. Managing a successful pop-up business day-to-day. Closing up shop efficiently. Lots of case studies, checklists, tips and hints fromexperienced pop-up people!