Strategy Activation : How to Turn Your Vision into Marketplace Success

Ninety percent of all business strategies fail, but there's a way to beat the odds. The secret is how you activate your strategy in the marketplace with customers. Your company's overarching strategy is a promise - a promise made to the marketplace and to the customers whose day-to-day experiences with the organization's products and services determines the ultimate success of your business. Strategy Activation ensures that the promise you make to the marketplace is driven by every employee across every customer touchpoint every day. Book jacket.