Brand Clout : Maintaining Relevance and Profitability Amidst Constant Change

Will Your Company's Brand Survive in the Post-New Economy? A key question confronting marketers is: What is the true value of my brand, and how can I manage my brand in order to get the greatest return on that value, to benefit my company and my stakeholders? The fact is that in today's business environment, where confusion, chaos, and information-overload reign, and where complexity is the norm, your brand value may be your only lifeline to compete successfully. Now you can learn how to effectively manage your brand for long-term growth. In Brand Clout: Maintaining Relevance and Profitability Amidst Constant Change, author and strategic marketing consultant Dennis Flynn presents the Sonar(R) Model for brand development. Discover how to: *Evaluate and reconfigure assets for more powerful business and brand outcomes. *Develop new perspectives on existing and upcoming alliance opportunities that can strengthen your brand. *Create increased leverage of brand options for competitive advantage. *Create a process for evaluating and identifying technologies that are and will be critical in achieving competitive brand advantage. No matter what industry you're in and regardless of your product or service, Brand Clout will show you how to maximize your company's ability to attain or maintain brand relevance and be profitable in the future.