The Sales Star : A Real World Story of Sales Success

From the foreword: This book takes it to the next level. It's about applying the techniques discussed in Buyer-Approved Selling. It's about embracing the idea that there's no getting around serious, hard work if you want to come out on top.This book cuts right to the chase and takes you on a step-by-step journey through the eyes of Jack, a new sales representative who wants to be the best, but doesn't quite know how to go about it. I think this book is a great opportunity for any salesperson to step into Jack's shoes and gain another perspective on the art of selling...anything.This book says, work hard Now, set your goals Now, put the systems and behaviors in place Now, to achieve even greater success later. And it does so by presenting viable examples of the common sense advice delivered in Buyer-Approved Selling. What to say, when to say it, and how to say it. This book demystifies what it takes to be a top salesperson.It's one thing to learn something; it is another to apply it. This book will help you do both. -- Mitch Bardwell, Director & Assistant General Manager Sales Training Division Canon U.S.A., Inc.