Mobilize People for Marketing Success Vol. II : Volume II: Mobilize People for Marketing Success

ISBN
9780940069107
Author Stern, Gary J.
Format Paperback
Details
  • 10.8" x 8.6" x 0.6"
  • Active Record
  • Individual Title
  • Books
  • 1997
  • 208
  • Yes
  • 2
  • Print
  • 19
  • HF5415.S768 1990
A new companion volume to the author's first workbook, this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool of all: personal contact. It shows how to mobilize your entire organization, staff, volunteers, and supporters in a focused, one-to-one, marketing campaign, using complete, easy-to-follow steps and worksheets, helpful for any size organization.