Marketing Multifamily Housing with Integrated Marketing Strategies

ISBN
9780867185553
$15.00
Author Leone, Diane P.
Format Paperback
Details
  • 10.0" x 7.0" x 0.3"
  • Active Record
  • Individual Title
  • Books
  • 2003
  • 128
  • Yes
  • Print
  • 60
  • HD7287.6.U5L46 2003
Renters have unique needs and preferences and unique hot buttons connected to finding a home. IMS -- Integrated Marketing Strategies -- blends communication, marketing, promotional, and environmental tools to create a highly effective multifamily marketing strategy. Learn unique techniques, get referrals, boost profits, and fill homes without using strong-arm techniques or inflated promises. Recommended reading for RAM and CLP.