Advertising Controversy : Evidence on the Economic Effects of Advertising

ISBN

9780865690578

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$95.00

Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

More Information

Author	Albion, Mark S.
Format	Trade Cloth
Details	Status:Active Record Product Type:Individual Title Product Format:Books Volumes in Set:1 vol. Copyright Year:1981 Number of Pages:245 Illustrated:Yes Media Class:Print Carton Qty:19 LC Classification Number:HF5826