Value-Added Public Relations : The Secret Weapon of Integrated Marketing

ISBN

9780844234113

Skip to the beginning of the images gallery

$37.50

Author	Harris, Thomas L.
Format	Trade Cloth
Details	Dimensions:9.3" x 6.3" x 1.0" Status:Active Record Product Type:Individual Title Product Format:Books Copyright Year:1998 Number of Pages:336 Illustrated:Yes Media Class:Print Carton Qty:20 LC Classification Number:HF5415.123.H37 1998

The author presents the unique ways PR builds brand strength and awareness. He includes a broad range of cases for which PR was the secret weapon that made the difference - from the Wonderbra to Wonderbread and milk to Microsoft.'