Communicating When Your Company Is under Siege

ISBN
9780823217847
$30.00
Author Pinsdorf, Marion
Format Paperback
Details
  • 5.8" x 8.9" x 0.9"
  • Active Record
  • Individual Title
  • Books
  • Revised
  • 1999
  • 171
  • Yes
  • Print
  • 18
  • HD59.2.P55 1998
Marion Pindsdorf's prescription to prevent a corporate disaster is: "when public health and safety are involved, tell it all and tell is fast." This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.