Communicating When Your Company Is under Siege

ISBN
9780823217830
$80.00
Author Pinsdorf, Marion
Format Trade Cloth
Details
  • 6.2" x 8.9" x 1.3"
  • Active Record
  • Individual Title
  • Books
  • Revised
  • 1999
  • 171
  • Yes
  • Print
  • 16
  • HD59.2.P55 1998
Marion Pindsdorf's prescription to prevent a corporate disaster is: "when public health and safety are involved, tell it all and tell is fast." This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.