Digital Television : DTV and the Consumer

Dozens of books currently available address some aspect of digitaltelevision, yet almost all of these texts deal exclusively withengineering and production issues associated with implementing newhardware and software. Digital Television: DTV and theConsumer offers a pragmatic, more socially oriented basis forunderstanding digital television. Beginning with a basic summary ofhow digital television works and how it evolved into its presentstate in the different television viewing environments(over-the-air, cable and satellite), author and researcher Bookthen offers the reader a more practical understanding of howdigital television is currently being consumed in the household.Additionally, the text presents a summary of what consumers aresaying regarding their digital television experience and what thisdata suggests for the future development of digital televisionbusiness models. Unique to this volume are numerous Innovator Essays bysome of the industry?s digital television pioneers. Theseinsightful essays ? from significant DTV innovators such asJim Goodmon, president and CEO of Capitol Broadcasting, home of thefirst commercial digital television broadcast ? give briefsnapshots of critical moments in the transition and rollout of DTV,while focusing on what the future holds for consumers and thebroadcast and electronics industries. The latest entry in Blackwell Publishing?s Media andTechnology series, Digital Television: DTV and theConsumer provides media students, scholars, and professionals acompelling perspective of the social and cultural presence of thisemerging technological phenomenon.