Success from the Start : Business Principles for Massage Therapists

Before you learn tactical business skills, explore your own intentions and passions for becoming a practitioner. (These subtle motivators, when understood, help set the foundation for a healthy start.) Strategies show you how to be successful on the path you choose--whether you aspire to be an employee, independent contractor, or business owner. Perforated worksheets guide you through the processes of self-assessment and preparing a business plan. Business principles every massage therapist should know, include...licensure - insurance - legal concerns - professional memberships - continuing education - and basic tax law. In-depth discussions address money relationships and financial health - business ethics - marketing, including how to use social media - and fostering client loyalty. Industry professionals offer practical tips and sage advice. "Peer Profile"--Real success stories from practicing massage therapists. "Expert Profile"--Advice from experts to help you take your practice to the next level. "Your Path as an Employee," includes how to choose an employer, resume writing, and interview skills. End-of-chapter activities provide additional practice. FREE business plan template--online at Davis Plus --for you to complete as you work through the activities in the text .