From Selling to Serving : Three Steps to Becoming a First, Last, and Always Resource

According to the author, the key to achieving success in selling anything is aligning life, work and mission. Like a magnet, alignment is one of the most powerful tools for attracting the right clients, then building relationships that translate into bottom-line results. Sales trainer and financial professional Lou Cassara shares the process he has refined over two decades in the financial industry. His three-step process leads salespeople to clarity, confidence and capability. understand the value of what they do; clarify the process of how they do it; identify the main drivers to achieve and sustain sales success; implement the communications process using tools to attract and connect with clients. help to boost productivity for those salespeople facing challenging plateaus. Salespeople will be shown ideas for contributing to the needs of others, to connect with clients and their values, to create significant relationships and achieve good results.