Pharmacoeconomics in Perspective : A Primer on Research, Techniques and Information

From Pharmacoeconomics in Perspective: A Primer on Research, Techniques, and Information you will discover comprehensive explanations of principles in this sophisticated field through up-to-date research overviews, analysis types, research techniques, information evaluations. This unique book is primarily nonmathematical and highlights the qualitative details underpinning pharmacoeconomics for pharmacists and other medical professionals. This information is also a must for graduate students who need guidance through today's complicated pharmacy environment. Pharmacoeconomics in Perspective addresses a diverse yet increasingly growing slice of the healthcare environment where noneconomists are challenged to prepare, interpret, and use pharmacoeconomic information. This book provides you with the means to defend yourself against unscrupulous promotion of new drugs, unfounded conclusions in scientific literature, and research studies conducted with inaccurate methods. Pharmacoeconomics in Perspective provides charts, graphs, and figures to help you put all of its useful information into perspective. This invaluable book covers a broad range of topics within this subject area, including: pharmacoeconomics as outcomes research healthcare expenditures and pharmacoeconomics pharmacoeconomics within drug development types of pharmacoeconomic analysis, including cost of illness analysis, cost benefit analysis, cost effectiveness analysis, cost utility analysis, and cost minimization analysis techniques of pharmacoeconomics, including perspectives for research analysis, determination of outcomes measures, and categorization of pharmacoeconomic costs review of recent pharmacoeconomic research From this book, you will find that all medical treatments come with a cost and that once resources are used on one item, those same resources cannot be reused on another item; your choice has an opportunity cost. The new tools presented in Pharmacoeconomics in Perspective will assist you in making judgements and comparisons among treatment alternatives and help you make educated decisions about such important issues as what drugs to prescribe or from what company to buy prescription drugs.