CEO-Speak : The Language of Corporate Leadership

ISBN
9780773533202
$24.95
Author Amernic, Joel
Format Perfect
Details
  • 8.7" x 5.6" x 0.6"
  • Active Record
  • Individual Title
  • Books
  • 256
  • Yes
  • KJP KJU KJMB KJM
  • Print
  • 30
Explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. This title serves as an introduction to the controversies and ambiguities in corporate accountability.