International Advertising : Realities and Myths

ISBN
9780761912453
$142.00
A handbook of the theory and practice of international advertising linked to overall trends in business globalization.
Format Paperback
Details
  • Active Record
  • Individual Title
  • Books
  • 1999
  • 424
  • Yes
  • Print
  • 20
  • HF5823.I59 2000