Emotion and Reason in Consumer Behavior

ISBN

9780750679763

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$83.95

Author	Chaudhuri, Arjun
Format	Trade Cloth
Details	Dimensions:9.2" x 6.4" x 0.7" Status:Active Record Product Type:Individual Title Product Format:Books Copyright Year:2006 Number of Pages:182 Illustrated:Yes Media Class:Print Carton Qty:50 LC Classification Number:HF5415.32.C45 2005

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.