CIM Coursebook 03/04 Integrated Marketing Communications

Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success. Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. customise and create personally tailored notes using the electronic version of the coursebook.