Myths of PR : All Publicity Is Good Publicity and Other Popular Misconceptions

All publicity is good publicity... isn't it? After all, everyone knows that PR is nothing but spin, and that a good product will market itself. Right? Thanks to popular television shows and media portrayals, the realities of what it's like to work in the PR industry are shrouded by a staggering number of stereotypes and fabrications. In Myths of PR, Rich Leigh takes readers on a lively journey through the mirrored world of public relations and challenges these myths, breaking through the veneer of glamour and glitz to expose the roots of many of the misguided yet pervasive beliefs surrounding it. Combining up-to-date research and evidence with entertaining anecdotes and real-world experience from one of the industry's rising stars, Myths of PR is jam-packed with helpful information for every reader. It guarantees a sharper, more perceptive understanding of the realities of PR practice. Book jacket.