Luxury World : The Past, Present and Future of Luxury Brands

ISBN
9780749452636
$29.95
Author Tungate, Mark
Format Trade Cloth
Details
  • 9.5" x 6.4" x 0.8"
  • Active Record
  • Individual Title
  • 2010
  • 272
  • Yes
  • 20
  • HD9999.L852T86 2009
The word "luxury" has almost lost its meaning after being hijacked by a multitude of aspiring commoditites. So what is real luxury? Which are the genuine luxury brands? Who are their customers - and how do luxury brands attract and retain them? Above all, where can the industry turn now that excess is out of fashion? Fast-moving, entertaining and full of exclusive interviews, Luxury World takes you on a voyage around the luxury universe during a period of change, slipping behind the facades of the world's most sophisticated businesses to show how they function. Among other destinations, best-selling author Mark Tungate visits: Swiss watchmakers; the Champagne houses of France; the diamond district of Antwerp; the luxury enclave of Monte Carlos; the discreet ateliers of the last craftsmen; a host of brands in Paris - the self-proclaimed capital of elegance.