Cross-Cultural Communication : The Essential Guide to International Business

Cross-cultural communication is no longer something confined to a few specialists in large companies; it is a reality for hundreds and thousands of people from large and small companies. Running overseas subsidiaries at a distance is a demanding task. Negotiating cross-border deals is a personal challenge of the highest order. Working in multi-cultural teams on short-term projects calls for great sensitivity. Cross-cultural Communication invites you to assess your own attitudes and performance as a business partner and as a communicator in the international arena. This book is packed with examples, opinions and case studies from businesspeople around the world, including in-depth focus on: national cultures; company cultures; personality types; tactics and negotiation skills; timing and communications.