Strategic Marketing Communications : New Ways to Build and Integrate Communications

ISBN

9780749429188

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$45.00

Author	Smith, Paul
Format	Paperback
Details	Dimensions:9.1" x 6.1" x 0.7" Status:Active Record Product Type:Individual Title Product Format:Books Edition Information:Revised Copyright Year:1999 Number of Pages:300 Illustrated:Yes Media Class:Print Carton Qty:20

This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents and checklists.