The Brains Behind Great Ad Campaigns : Creative Collaboration Between Copywriters and Art Directors

ISBN

9780742555518

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$56.00

Catch an inside look at the advertising creative process. Discover how teams collaborate to create unforgettable promotions like the Budweiser "Clydesdale," PEDIGREE "Adoption Drive," or UPS "Whiteboard" campaigns.

More Information

Author	Berman, Margo
Format	Paperback
Details	Dimensions:9.0" x 6.1" x 0.7" Status:Active Record Product Type:Individual Title Number of Pages:224 Illustrated:Yes Carton Qty:4